The Effect of Digitalization, Advertising Attractiveness and Product Variety on Community Purchasing Decisions on MSME Products in Medan City
DOI:
https://doi.org/10.59086/ijest.v2i3.325Keywords:
Digitalization, , Advertising Attractiveness, Product Variety, Purchase DecisionsAbstract
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Copyright (c) 2023 Alfonco Frans Cristofer, Renata Gitara Pandia, Restika Rindorindo, Hendra Jonathan Sibarani, Owen de Pinto Simanjuntak

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