The Impact of product, Price, Distribution, Promotion, Location and Physical Evidence Against Purchasing Decisions On PT Prima Sahabat Mitra Bersama

Authors

  • Anita Universitas Prima Indonesia
  • Apriansyah Ramadani Universitas Prima Indonesia
  • Cordelia Khosasi Universitas Prima Indonesia
  • Acai Sudirman STIE Sultan Agung

DOI:

https://doi.org/10.59086/ijest.v2i2.303

Keywords:

Product, Price, Distribution, Promotion, Location, Physical Evidence, Purchase Decision

Abstract

Study This aim for know influence product, Price, Distribution, Promotion, Location and Physical Evidence Against Purchasing Decisions at PT Prima Sahabat Mitra Bersama. This research uses quantitative and sample data types study a total of 97 samples were counted use formula lemeshow. Research results in a manner Partial showing that product own influence on Purchase Decision, price own influence on Purchasing Decisions, distribution own influence to Purchase Decision, promotion own influence on Purchase Decision, location own influence against Purchase Decision, evidence physique own influence to Decision Purchase. kindly simultaneous product, Price, Distribution, Promotion, Location And Proof Physique influential on Purchasing Decisions.

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Published

2023-06-20

How to Cite

Anita, Ramadani, A., Khosasi, C., & Sudirman, A. (2023). The Impact of product, Price, Distribution, Promotion, Location and Physical Evidence Against Purchasing Decisions On PT Prima Sahabat Mitra Bersama. International Journal Of Economics Social And Technology, 2(2), 75–83. https://doi.org/10.59086/ijest.v2i2.303

Issue

Vol. 2 No. 2 (2023): June, 2023

Section

Artikel

License

Copyright (c) 2023 Anita, Apriansyah Ramadani, Cordelia Khosasi, Acai Sudirman

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

International Journal Of Economics Social And Technology under the terms of a Creative Commons Attribution 4.0 International License / CC BY 4.0 This license permits anyone to copy and redistribute this material in any form or format, compose, modify, and make derivative works of this material for any purpose, including commercial purposes, so long as they include credit to the Author of the original work.