The Impact of Promotion, Quality of Goods, and Consumer Satisfaction on the Purchase of spare parts at PT. Oto Rezeki Indonesia
DOI:
https://doi.org/10.59086/ijest.v2i2.302Keywords:
Promotion Level, Quality goods, Satisfaction consumer, Purchase GoodsAbstract
This study aims to determine the effect of Promotion Level, Quality Goods and Satisfaction Consumer To Purchase Goods at PT Oto Rezeki Indonesia. This research uses the type of quantitative data and the population in this study are whole consumers in 2021 amounted to 523 by sample study a total of 83 samples were counted use formula slovin. Research results in a manner Partial showing that Promotion Level own influence to Purchase Goods by having mark t count (4.684) > t table (1.99006) with level significant 0.000 <0.05, Quality Goods own influence to Purchase Goods by having mark t count (2.768) > t table (1.99006) with a level significant 0.007 <0.05, Satisfaction Consumer own influence to Purchase Goods by having mark t count (2.329) > t table (1.99006) with level significant 0.022 <0.05 and Promotion Level, Quality Goods and Satisfaction Consumer influential and significant to Purchase Goods at PT Oto Rezeki Indonesia by owning F count (25.303) > F table (2.72) with a significance of 0.000 <0.05
References
Arifin, J. (2017). SPSS 24 for Research and Thesis. Gramedia.
Daryanto. (20 19). Customers and excellent service. Gava Media.
Jaya, I. (2019). Health Data Processing with SPSS. Publishing Theme.
Kotler, P., & Keller, K.L. (2017). Marketing Edition first. Salemba four.
Octavenia. & Ardani. (2019). Influence Quality Product Against Decisions Purchasing Nokia Mobile Phones with Brand Image as Mediator. E - Journal of Management of Udayana University, 0 8 (0 3), 1374-1400.
Pratiwi, DE. & Hidayat, W. (20 17). Effect of Price, Quality Product and Location on Purchasing Decisions (Studies on Customers Mr. K Cafe Branch Jl. Ki Mangunsarkoro 15 Semarang). Science Journal Business Administration, 0 7 (0 4).
Priyatno, D. (2018). Analysis Correlation, Regression and Multivariate with SPSS. Gava Media.
Listiawati, L. & Afriani, RI (2017). Influence Promotions And Prices Against Satisfaction Consumers at PT. Indomaret Suralaya Peacock -Banten. Journal Research Accountancy Integrated, 10 (02).
Riyanto, A. (2018). Overview Influence Quality Service To Customer Satisfaction
. Journal of Economics, 20 (02).
Tjiptono, F. (2019). Service Marketing Management. Gramedia.
Tunnufus, Zakiyya, Wulandari, A. (2019). Effect of Price and Type of Media Promotion Against Online Purchasing Decisions in E-Commerce Shopee In the Regency Lebak. Journal of Management Studies, 0 6 (0 1), 29–40.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Kelvin, Fenny Krisna Marpaung, Andini Alfin, Anjani Alfin, Juli Meliza
This work is licensed under a Creative Commons Attribution 4.0 International License.
International Journal Of Economics Social And Technology under the terms of a Creative Commons Attribution 4.0 International License / CC BY 4.0 This license permits anyone to copy and redistribute this material in any form or format, compose, modify, and make derivative works of this material for any purpose, including commercial purposes, so long as they include credit to the Author of the original work.
