Evaluasi Coretax Berbasis Technology Acceptance Model: Perspektif Aparat Pajak

Pricilia Joice Pesak; Lenny Leorina Evinita; Michael Miran; Ahmad Gazali; Alfred Salindeho

doi:10.59086/jam.v4i3.1120

Authors

Pricilia Joice Pesak Universitas Negeri Manado
Lenny Leorina Evinita Universitas Negeri Manado
Michael Miran Universitas Negeri Manado
Ahmad Gazali Sekolah Tinggi Bisnis dan Manajemen Dua Saudara
Alfred Salindeho Sekolah Tinggi Bisnis dan Manajemen Dua Saudara

DOI:

https://doi.org/10.59086/jam.v4i3.1120

Keywords:

Cortax, Technology Acceptance Model , Perspektif Aparat Pajak

Abstract

Penelitian ini menganalisis penerimaan sistem pajak digital Coretax oleh aparat pajak menggunakan kerangka kerja Technology Acceptance Model (TAM). Berbeda dengan studi sebelumnya yang berfokus pada sektor swasta, penelitian ini menekankan konteks sistem wajib dalam lembaga pemerintah. Data dikumpulkan dari 32 responden di KPP Pratama Bitung dan dianalisis menggunakan SEM-PLS. Hasil menunjukkan bahwa persepsi kemudahan penggunaan memiliki pengaruh signifikan terhadap niat (t = 9,763; p < 0,000) dan penggunaan aktual (t = 84,538; p < 0,000). Persepsi ini juga memediasi pengaruh pelatihan terhadap niat menggunakan. Di sisi lain, persepsi tentang kegunaan tidak secara signifikan mempengaruhi niat untuk menggunakan sistem. Pelatihan memainkan peran penting dalam menciptakan persepsi positif terhadap sistem, sementara kualitas sistem hanya mempengaruhi seberapa mudah sistem tersebut digunakan. Temuan ini menyoroti pentingnya pelatihan berdasarkan kebutuhan dan antarmuka yang ramah pengguna dalam mendorong adopsi teknologi di sektor publik. DJP sebaiknya memanfaatkan implikasi praktis ini untuk meningkatkan strategi mereka dalam mengadopsi sistem digital.

This study analyzes revenue from the Coretax digital tax system for tax officers using the Technology Adoption Model (TAM) framework. In contrast to previous studies that focused on the private sector, this study emphasizes the context of mandatory systems in government institutions. Data were collected from 32 respondents at KPP Pratama Bitung and analyzed using SEM-PLS. Results showed that ease of use perception significantly influenced intent (t = 3.729; p < 0.001) and actual use (t = 4.025; p < 0.001). This perception also mediates the effect of training on intention. On the other hand, perceptions of usability do not significantly affect the intention to use the system. Training plays an essential role in shaping a positive perception of the system, while the system's quality only affects how easy it is to use. These findings highlight the importance of need-based training and a user-friendly interface in driving technology adoption in the public sector. DJP should leverage these practical implications to improve its strategy for adopting digital systems.

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