Pengaruh Pendapatan Premi dan Investasi Terhadap Pertumbuhan Aset Perusahaan asuransi
DOI:
https://doi.org/10.59086/jam.v4i2.959Keywords:
Pendapatan Premi, Investasi, Pertumbuhan AsetAbstract
This study aims to analyze the effect of premium income and investment on asset growth at the insurance company PT. Prudential Indonesia for the period 2020–2024. The variables studied include premium income and investment as independent variables, and asset growth as the dependent variable. The method used is quantitative with a documentation approach and multiple linear regression analysis using IBM SPSS 16.0 software, equipped with classical assumption tests and hypothesis testing. The results of the study indicate that partially, premium income and investment have a significant effect on the company's asset growth. Simultaneously, premium income and investment also have a significant effect with a coefficient of determination (R²) of 60.4%, indicating that the two independent variables explain 60.4% of the variation in asset growth. The implication of this study is that PT. Prudential Indonesia needs to improve its premium marketing strategy and strengthen investment management to accelerate the company's asset growth. In addition, the company also needs to pay attention to external factors that can affect financial performance, such as economic conditions and market policies, which can affect premium revenue and investment returns. This study provides insights for the company in formulating policies and strategies to achieve more optimal and sustainable asset growth.
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