Analisis Efektivitas Promosi Media Sosial dengan Menggunakan Metode Epic Model dan Pengaruhnya terhadap Keputusan Pembelian Produk di Kota Medan

Authors

  • Efry Kurnia Universitas Muhammadiyah Sumatera Utara
  • Raihanah Daulay Universitas Muhammadiyah Sumatera Utara
  • Novi Aisha Universitas Muhammadiyah Sumatera Utara

DOI:

https://doi.org/10.59086/jam.v1i2.139

Keywords:

epic model, promotion, purchasing decisions

Abstract

Social media until now has had a big influence on the shape of a business. Through online promotion strategies published in influential information media in an area, it provides its own value and great attention from enthusiasts in each of these media, one of which is the Instagram social media on the media talk account which is very much appreciated, and the people of Medan city in looking for information and news that is up to date. Providing creative information with diverse and interesting promotions will have an influence on companies that load into the terrain so as to attract the public in purchasing decision activities from promotions loaded in medantalk. The analytical methods used in this study are the EPIC model method and multiple regression analysis. The results of the analysis using the EPIC model method are known that medantalk promotion has been effective in introducing to consumers interested in medantalk. The four variables used

Downloads

Download data is not yet available.

References

Durianto, D., & Liana, C. (2004). Analisis Efektifitas Promosi Softener Soft & Fresh di Jakarta dan Sekitarnya dengan menggunakan Consumer Decision Model. 11(1).

Durianto, Sugiharto, & S, H. (2003). Invasi Pasar Dengan Iklan Yang Efektif. PT. Gramedia Pustaka Utama.

Ernestivita, G., & Subagyo. (2020). Media Promosi Produk UMKM dengan Menggunakan EPIC Model. Efektor, 7(1), 1–14. https://doi.org/https://doi.org/10.29407/e.v7i1.14336

Hasanah, N., Nugroho, L. E., & Nugroho, E. (2015). Analisis Efektivitas Iklan Jejaring Sosial sebagai Media Promosi Menggunakan EPIC Model. Scientific Journal of Informatics, 2(2).

Kotler, P., & Keller, K. L. (2009). Strategi Pemasaran. Indeks.

Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran (13th ed.). Erlangga.

M.A, M. (2015). Periklanan Komunikasi Pemasaran Terpadu. Kencana Prenadamedia Group.

Rangkuti, F. (2003). Measuring Customer Satisfaction : Tehnik Mengukur dan Strategi Meningkatkan Kepuasan Pelanggan. PT. Gramedia Pustaka Utama.

Sugiyono. (2003). Metode Penelitian Bisnis. Alfabeta.

Sugiyono. (2015). Metodologi Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.

Sulianta. (2014). Jurus Promosi Online Paling Top. PT. Elexmedia Komputindo.

Tinewss. (2022). Peminat Sosial Media Di Indonesia. http//: Tinewss.com

Tjiptono, F. (2014). Strategi Pemasaran (2nd ed.). Andi.

Downloads

Published

2022-08-11

How to Cite

Kurnia, E., Daulay, R. ., & Aisha , N. . (2022). Analisis Efektivitas Promosi Media Sosial dengan Menggunakan Metode Epic Model dan Pengaruhnya terhadap Keputusan Pembelian Produk di Kota Medan. Balance : Jurnal Akuntansi Dan Manajemen, 1(2), 273–281. https://doi.org/10.59086/jam.v1i2.139

Issue

Vol. 1 No. 2 (2022): Agustus 2022

Section

Articles

License

Copyright (c) 2022 Efry Kurnia, Raihanah Daulay, Novi Aisha

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

This is an open-access journal. All works are published under the Creative Commons license CC-BY which means that all content is freely available at no charge to the user or his/her Institution. Users are allowed to read, download, copy, write, improve, and create derivative creation even for other lawful purposes, this license permits anyone to, as long as they cite and license the derivative creation under similar terms

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.