(1)
Pakpahan, B.; Batubara, J. Y.; Sembiring, B.; Sibarani, H. J.; Sipayung, S. M. N. The Effect of Personal Selling, Premium Prices, and Income Levels on Interest in Buying Insurance Products in (Case Study on Millennial Generation and Gen-Z in Medan City). IJEST 2023, 2, 151-159.